'The Hobbit: Battle of the Five Armies' Release Date: Marketing Campaign Ramps Up With First TV Spots & Banners

The marketing campaign for the movie "The Hobbit: The Battle of the Five Armies" has gone into full gear with the release of its first TV spots as well as its new promotional banners.

The Warner Bros. film is directed by the renowned Peter Jackson. "The Hobbit: The Battle of the Five Armies" will have its theatrical premiere on Dec. 17, 2014.

Actually, the franchise that revolves around characters from the Middle Earth doesn't need much publicity because of the likes of Bilbo Baggins, Gandalf, and the numerous dwarves who have all successfully charmed moviegoers since the first "Lord of the Rings" movie burst onscreen. The characters are just that memorable and popular, and any promotional activity would seem to be excessive.

Still, in this day and age when marketing on overdrive seems to be the norm, it doesn't hurt to join the crowd of promoters and plug away the merits of a movie, especially when it is well-deserved.

The final theatrical trailer of "The Hobbit: The Battle of the Five Armies" was launched recently, and now the marketing campaign is getting more personal and up close as it invades households through the first TV spots.

As a promotional tool for an adventure story with Middle Earth characters, the TV spot satisfies those who are longing to see a lot of CGI.

In the TV spots, there are scenes of various kinds of flying creatures, trolls, and battle scenes. The same goes for the banners, which show some of the lead characters looking heroic as they are superimposed against various types of monsters. As to be expected, the movie will feature many animation sequences.