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Chocolate as gift item gains popularity – Demand for chocolate rises

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Chocolate is a favourite item among all the age groups and is consumed by the majority of people all over the world. You can hardly find people who do not like chocolates. The favouritism for chocolate is just increasing day by day; this favouritism has made the gifting industry to use more chocolate related items in their gift products. It is not new how the gift products are customised with chocolate products in order to increase the sales. The demand for chocolates has increased so much that instead of flower bouquets the gifting companies have started making chocolate bouquets and it's one of the trending products in the gifting industry.

The below reasons have made chocolate a prominent factor in the gifting industry

Easy availability and favouritism: Even though children consume chocolate a lot, the want for chocolate is not limited to children and women only, but all age groups love having chocolates. Due to this chocolate is used in various gift items as nobody says no to chocolate. Such high love of chocolate has given rise in the demand for chocolate products in the gift industry.

Another reason why the gift industry is meeting up with the demand for the chocolate product is that it is very easily available in the market. Chocolate is extracted from the tress called cacao tree; the scientific name for the chocolate tree is "Theobroma". Raw materials of chocolate making such as chocolate bars can be easily purchased from anywhere in the market. Also, there ample of chocolate manufactures proving the same at a wholesale price. Chocolate is also not very costly hence whether a small or a big gift company both an effort to buy chocolate and customise their product with it.

Highly customisable: Chocolate is very highly customisable; it can easily change it form from liquid to solid. Also, chocolate can be easily moulded and put into any form and given desired shape with quite an ease. You can make chocolate easily in any size or structure and can customise it into the names or logos of the companies. You can also imprint a company's logo on chocolates in case of corporate gifting. Various additions can be done in chocolate depending upon the taste and preferences of clients.

Taste enhancer: Majority of the people choose chocolate flavour above any other flavours. This is the reason why chocolate is added to all edible gifts items in order to enhance its taste. Chocolate added to any food item makes it tasty and tempting at the same time. Adding chocolate to doughnuts, exotic dry fruits, and cupcakes etc. is a common practice to add to the taste of the product. Anything combined with chocolate boosts its taste, and there are high chances that such products get sold quickly compared to others.

Gifting industry has to lead to an increase in the demand for chocolate and also the chocolate industry has benefited a lot due to the gifting industry. There are high chances that this demand may rise with time as the surveys state that every year there is a rise in the chocolate demand compared to previous years.

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