Corporate watchdog group calls for Target boycott this holiday season

The corporate watchdog group 2nd Vote is urging conservatives not to shop at Target this holiday season because of its restroom and dressing room policies.

Target announced last April that it would allow its customers to use restrooms and dressing rooms that correspond to their gender identity rather than their biological gender.

The American Family Association (AFA) initiated a campaign against the retail store soon after the announcement. The AFA's pledge to boycott the store gathered over 700,000 signatures in less than 10 days.

In a statement released on its website on Monday, 2nd Vote called for a boycott of Target this Christmas season using the hashtag "#AnywhereButTARGET."

"Not only has Target publicly advertised that its stores' gender specific facilities—changing rooms and bathrooms—are open to all comers, regardless of biological sex, but Target has also stood by the policy, despite falling revenues," the statement read.

"It's time to make Target understand that there are consequences for supporting a radical movement that is determined to redefine marriage, gender, and, ultimately, the 1st Amendment," it continued.

Robert Kuykendall, director of communications for 2nd Vote, told The Stream that the campaign aims to educate conservative consumers regarding Target's policy.

"We want Conservatives to know that they have alternative choices for their Christmas shopping and to use the power of their shopping dollars to show Target that they don't want those dollars used to fund a radical political agenda," he said.

Kuykendall said that 2nd Vote will release a Christmas shopping guide for conservative consumers soon. The group released a list for Black Friday deals last week.

The AFA also renewed its call to boycott Target this holiday season. AFA's public policy analyst Abraham Hamilton III told One News Now that Target's stock price fell significantly after it launched its campaign against the retailer in April.

Target has revealed its plans to add single-stall bathroom stalls to some of its stores. But AFA contended that the stalls do not really address the group's concerns because the policy still allows men to go to women's bathrooms and changing rooms.

AFA's petition has already gathered over 1.4 million signatures.