Walmart Pulls 'I Can't Breathe' Ad Following Eric Garner Protests

Walmart has decided to pull a Christmas advertisement in the wake of a grand jury decision regarding the death of Eric Garner.

The retail chain reportedly decided to pull a new advertisement after viewers argued that the commercial was similar to the incident involving Eric Garner, a Staten Island man who died back in July when he was put into a chokehold by police. A cell phone video taken of the incident shows Garner saying "I can't breathe" as he is in the chokehold.

The advertisement pulled by Walmart features an African American father who recently bought a cell phone for his daughter. When the father presents the gift to his daughter, the girl happily throws her arms around him to thank him. The dad jokingly mouths "I can't breathe" as he sits on the couch.

The saying "I can't breathe" has been turned into a mantra by protesters who are opposing the recent grand jury decision not to indict the police officer who put Garner in the chokehold pose. Marchers in New York City and beyond have been photographed carrying signs that read "I can't breathe" or "we can't breathe."

"We're re-editing as we speak based on feedback we've received," Walmart announced on Twitter this week. "We can see how the ad could be viewed differently today than when it first aired."

One New York City resident, Danielle Ramos, told CNN that she is happy the retail chain chose to change the advertisement. Ramos was one of the concerned viewers who tweeted at the company regarding its ad.

"The decision to edit it given the current climate is appreciated," Ramos said. "I don't think it was a huge company intentionally being insensitive. I just think maybe they weren't aware just how deeply affected this nation is by all this."

"Albeit, it's his daughter and he's joking about choking... the timing of the video is not good," Darrell London, an Equal Employment Opportunity Commission worker in Georgia, told NBC News. "I immediately thought of Eric Garner."