One Million Moms denounces H&M "She's a Lady" ad showing 2 girls kissing

The conservative group One Million Moms (1MM) condemned the new H&M ad, called "She's a Lady," that showed two girls kissing.

1MM, a division of the American Family Association, released a statement criticizing the advertisement and pointed out parts it deemed inappropriate.

"1MM is not sure of H&M clothing company's thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded," part of the statement read, as reported by the Huffington Post. The original statement can no longer be found on 1MM's official site.

"H&M's newest 'She's A Lady' commercial includes a woman wearing skimpy lingerie and ends with two teenage girls kissing while underwater. Parents find this type of advertising inappropriate and unnecessary especially since H&M's target market is teens," it continued.

PinkNews reported that an earlier version of 1MM's statement also took issue with a segment of the H&M advertisement that featured "what appears to be a man dressed as a woman."

The person in question was identified as the female Muay Thai Champion Fatima Pinto. PinkNews pointed out that the segment featured the transgender model Hari Nef which was left unnoticed by 1MM.

"H&M Marketing Team may have thought this type of advertising was politically correct, but not only is it disgusting and confusing for children, it is pushing the LBGT agenda," 1MM stated, as reported by PinkNews.

1MM encouraged supporters to send e-mails requesting to pull out the advertisement. The group has since taken out the campaign from its website.

In an email to the Huffington Post, a spokesperson from H&M stated that the advertisement is part of a campaign to celebrate diversity among women and added that the company does not take a religious or political stand.

According to Mail Online, the advertisement also features British-Ghanan model Adwoa Aboah, who is the founder of Gurls Talk, a group that focuses on social justice, feminism and gender equality. Other models include Swedish artist Cajsa Wessberg, 72-year-old American model Lauren Hutton and L.A.-based model Arvida Bystrom.